Wix is the PowerPoint of web design.
Intro
Everyone knows how to use it. The templates are endlessly familiar. The output looks like PowerPoint output: always the same, always carrying the badge of where it came from, always obvious that somebody dragged it together over a coffee. Wix was built for amateurs who needed something to publish, not for brands that want to look like themselves. We build bespoke sites on a modern stack: , , a bespoke admin, and design that follows your brand rather than the template.
The problems
Template lock-in
You pick a template on day one. After that you control colours and images and very little else. Want to switch templates later? You start over, the content doesn't follow you. The template isn't a frame, it's a cage.
"No code" means no customisation
Drag-and-drop is great until you want something the drag-and-drop can't do. Then you're stuck, no way to add functionality, no way to wire in your own database, no way to do anything that isn't already in their menu.
SEO that drags you down
Wix sites load a heavy bundle before any content appears, ship a messy , and routinely score badly on . Google notices the difference, and so do your users when the page takes four seconds to appear.
Subscription without ownership
You pay rent monthly for the licence. Stop paying and the site goes dark, and unlike a bespoke site, you can't take the code with you. Wix sells you a subscription, not a website.
Upsells through tiers
Free with Wix branding. Light. Core. Business. Business Elite. Each tier unlocks something that would be table stakes on a bespoke site. As your business grows the price climbs through every step, and you still don't own the site.
A Wix site is recognisable in two seconds
Brand professionals, designers and clients picking a partner all spot a Wix site at first sight. The template casts its shadow over your brand on every visit, no matter how much you customise.
Comparison
You rent the site, the code is Wix and dies if the subscription lapses
You own the codebase from day one, portable and yours
Free with Wix branding, or $17–$159+/mo for a real licence
+ under $50/mo for most sites
Heavy , messy , typically 3–6 s
Sub-second on , from
Client-rendered that Google has to piece together
Server-rendered straight from , semantic and structured
Drag-and-drop that stops where their menu ends
Every line of code and design is yours, no platform ceiling
None, content is locked inside Wix and doesn't leave
Your own , takes everything in one shot
"" template generator, helps you look like everyone else
direct in the codebase, over your data, streaming
Recognisable as a Wix site at a glance, the template shadow stays
Design that follows your brand, not the platform
Case
Amka, bespoke wine site
A brand that looks like itself.
Amka is an Icelandic online wine merchant with a thousand wine entries, producers, regions and food pairings, plus Evín, a bespoke wine advisor built on with over the full catalogue. It is precisely what you can't build on Wix: catalogue depth, a bespoke database, a chatbot that cites the wines on the list, and a design that carries Amka's brand instead of a template's. Every pixel is part of the brand and every system is editable by Amka's staff themselves.
See the case study →Our stack
- Next.js 16
- React 19
- TypeScript
- Supabase Postgres
- Tailwind v4
- Vercel Edge
- Server components
- Claude (Anthropic)
Common questions
But isn't Wix simpler?
Until you need something it can't do. Then you start over, either on another Wix template or on a real site. Most businesses hit that threshold in the first few years and end up paying for a website twice. A bespoke site at the start saves both time and money over three years.
Can't I just start on Wix and move later?
You can start on Wix, but the migration is brutal, there's no code export, and the content is locked inside the platform. We usually rebuild from scratch and hand-port the copy. That isn't better than starting right the first time.
But the Wix site looks fine right now?
At first glance, yes. But brand professionals, investors and partners spot a Wix site in two seconds. The template casts its shadow over every visit. If your brand needs to hold up against real competition, the design has to fit, and not be part of the Wix family.
What if I'm already on Wix?
We start by going through your content, copy, images, catalogue, and porting it into a new site on your own design. Wix offers no code export, but the content itself is portable by hand. Redirects from the old URLs keep traffic intact.
See also
Next
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