A ready-made template, or bespoke tailored to you.
Intro
On Shopify you build the store on a shared theme that thousands of others use, and you can only change what the template allows. Your content is yours, but the look, speed and checkout are on Shopify's terms. We build bespoke storefronts tailored to your brand, on with underneath and a custom admin and checkout, and we host and run them for you.
The problems
A template thousands use
The base look is shared with thousands of other stores, same header, same product page, same cart drawer. A brand identity dissolves in 30 seconds when the customer recognises Shopify again. A bespoke store looks like your business, not part of Shopify.
An app pile that slows the store
An app, an email app, a reviews app, an inventory app, a translation app, each adds weight and each can break just when you need it most. More apps mean a slower store, and a slower store means fewer sales.
Liquid you can't escape
Shopify's themes are written in , a templating language that only runs on Shopify. Every customisation locks you further into their world, and speed and look are always on their terms. A bespoke front-end is open technology that we control fully and run for you.
Checkout behind a lock
The checkout, the page that most affects conversion, is locked inside Shopify and you get one of a handful of canned templates. On a bespoke store the checkout is part of the design from the first pixel.
Comparison
You set it up, update and fix it yourself, or buy apps for each feature
We host, update and keep the store secure for you
The theme and code are Shopify's, your data lives inside their platform
Content, images and data are yours and exportable anytime
themes, every customisation locks you further into Shopify
Bespoke design tailored to your brand, no framework cuffs
Locked inside Shopify, canned templates
Bespoke from the first pixel, no paywall, no ceiling
Bound to the Shopify schema, anything else needs an app
A schema that fits your store, no framework cuffs
Export is , re-importing into another system takes time
A you can pull with in one shot
An app that ships your data out of the store, slow
direct in the codebase, over the catalogue, streaming
Case
Wiim Home, bespoke storefront
A bespoke store tailored to you.
Wiim Home is the Icelandic storefront for WiiM streaming hardware, built from scratch on with underneath. Catalogue in , images in Storage, orders and service through a bespoke admin. Payment is bank transfer, simpler for the local market than card processing. As the store grows the site keeps up, with no template limits and no app pile, and we host it and keep it maintained.
See the case study →
Our stack
- Next.js 16
- React 19
- TypeScript
- Supabase Postgres
- Tailwind v4
- Vercel Edge
- Server components
- Claude (Anthropic)
Common questions
But isn't Shopify simpler?
Simpler today, but you're tied to a template thousands use and can only change what Shopify allows. A bespoke store is tailored to your brand, faster and safer, and we build and run it for you.
What about payment processing?
, , Klarna, , , all available directly through your own processor, with no Shopify in between. We integrate whichever processor suits your market.
What if an app breaks?
That's exactly the point, there are no apps. One team, one site, one codebase. No story about an plugin that stopped working on Black Friday, no helpdesk telling you to 'contact the app author'. We are responsible for everything that ships on the site.
What if I'm already on Shopify?
Shopify exports are , products, customers, orders. We write import scripts that normalise the data into , build the new site tailored to your brand, and set up for the old URLs so traffic isn't lost, and then we take over running it.
See also
On Vefapp
Next
When are you moving out?
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